Tendency to assimilate information across the organization is here to stay and possibly will continue to evolve. experience gained in the past difficult economy, retailers have realized the need to have information collected is shared and used throughout the organization. They also realize that for this, many current practices of the organization day off, business processes and behavior must be modified or completely replaced by new set of processes.
assimilation of information begins with the creation and organization of data single integrated wide backbone. “The mantra of multiple channels is to have a skeleton of integrated data, so data is always current and available for use by its employees, customers and processes within and outside the organization,” said Mahesh Hiremath, UK Regional Manager Sales Palindrome Software Labs, a cross-channel e-commerce solutions provider. “Many retailers have cross-channel/cross-process integration very difficult, but at the same time, eager to find ways to make this possible.”
It is obvious that to be competitive in a rapidly changing environment of retail, retailers must have a software infrastructure and environment to build and maintain an infrastructure of shared information organization wide.